Fabtro Technologies

There is no denying that COVID – 19 has had a huge impact on the economy. It is going to be a long time before consumer confidence bounces back.

In fact, some industries have changed for good at fundamental consumer behaviour & experience levels. Brands operating within those industries have to rapidly evolve at business model levels. Take the case of theatres within the entertainment industry. A business model that is based on aggregating people together may not be sustainable anymore. Consumers may not view entertainment as an essential activity and may not be willing to sit in confined spaces for long times because of the perception of risking infection. Another case in point, the events industry is surely looking at hiatus. Large events for sports, music, politics, religion etc. may not be allowed to aggregate a large number of people anymore.